Nothing is as daunting as spending a large amount of money on a gift for a friend, member of the
family or romantic couple, only to react with indifference. Sure, they could say “thank you”, but their
Cara says, “Why did you bring this to me?” </ h4>
If your company uses digital signage, the last thing you want is for your client to say “no, you are not interested”
when they see your advertising, especially on an expensive screen.

So, why do customers give up on their digital signage? Well, it all comes down to the
relevance, uninspiring content and lack of commitment.

– Relevance
– Uninspiring content
– The lack of commitment

By Bradley Cooper
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