The Digital Signage has become an indispensable tool for the retail sector. Brands benefit from this technology because of its power of attraction and interaction with users.
To get the best out of our digital circuit we must assess where to place our billboards to get a better performance of our advertising messages.
The marketing experts take into account the tours of the customers in the stores to define the location of the screens. The goal is to reach all customers, including the most clueless.
By Gerard Campeny
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