With the Measurement of Audience for Digital Signage we approach in a specific way our target audience, arriving to discover in a more exact way their tastes, their preferences and needs, in the same point of sale and all this in real time. This digital technology allows through facial recognition techniques to collect information at the moment of visualization. Audience measurement has become an essential resource for the future of Digital Signage, since it allows segmenting the audience, knowing the impact of the message and calculating the return on investment.

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