A brief walk in any retail environment can sometimes seem like an assault on the senses, so it’s important to get the customers the right way. Digital communication is a method that can really improve the customer experience instead of damaging it.
Digital communication is now so innovative that it can be used in a variety of different ways around a store. It’s not just to show a special offer. It also provides interactivity, instant updates and customizable enhancements. All of them are designed not only to attract attention, but to engage with a customer in a new and powerful way to access information that they may not normally have seen or digested.
By Richard Murton
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