After the introduction of online shopping, we have witnessed visits to physical stores decrease. However, recent statistics show that weekly buyers at brick and mortar locations were up to 40 percent in 2015 and are expected to continue rising up to 44 percent in 2018. It is likely that this is because more people using Purchases as a social activity and then place your orders online. But what does this mean for retailers?
– Types of technology within the store
– Encouraging store visits and brand loyalty
– Technology is not perfect
By Louise Richardson
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