Augmented Reality (AR) is fashionable these days, and this installation of the week is further evidence that the technological trend has become international. In an effort to provide a viral buzz for Holostyak, the Russian equivalent of The Bachelor, the Russian television network TNT and Russ Outdoor.
He recently collaborated in an exhibition of a bus shelter of Digital Out-of-Home (DOOH) in Moscow. One side of the screen is announced for the show with traditional static signage, while the other surprises pedestrians with virtual flower petals that seemingly begin to fall from the sky. The bachelor / actor finally appears on the transparent side of the screen in a swirl of rose petals, providing the opportunity for as many digital selfies as the hearts of Holostyak fans desire.
By Jason Kushne
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