Every outdoor digital signage project is different, there is no one size fits all solution. However, every outdoor screen installation does have one thing in common… thermal management. Getting temperature control right is the difference between a long-lasting solution and one that fails. A typical list of things to think about when installing an outdoor [...]
The sports facilities have been using screens for a while, to show the scores and capture big plays. Some places, however, are beginning to look for other ways to use digital signage to increase enthusiasm and fan participation. They can do it with dynamic content of social networks, better analysis and clearly defined objectives. By [...]
Augmented Reality (AR) is fashionable these days, and this installation of the week is further evidence that the technological trend has become international. In an effort to provide a viral buzz for Holostyak, the Russian equivalent of The Bachelor, the Russian television network TNT and Russ Outdoor. He recently collaborated in an exhibition of a [...]
Through adopting digital technologies, airports have been actively exploring the tools to further configure the delivery of their overall customer experience. Given that customer experience remains the main objective, airports take advantage of opportunities to provide efficient messages, real-time information, personalized services and self-service. Airports are eager to discover what comes next, when the digital [...]
Located on historic Cannery Row in a former sardine canner near Carmel and Pebble Beach, California, the Monterey Bay Aquarium has enchanted families with marine exhibits such as Mission to the Deep and The Jellies Experience since 1984. And even if you have not done The trip in person, you've probably seen the aquarium dressed [...]
São Paulo, Brazil, the largest city in South America and the tropical epicenter of H1N1 outbreaks in 2009 and 2016, seeks to minimize the impact of respiratory flu viruses this year with an intelligent and interactive display of digital screens . Commissioned by the Ministry of Health as an alert campaign, it was designed by [...]
Lego recently launched a DOOH campaign, inviting shoppers in the U.K. to create their own galaxy using digital Lego blocks, following the launch of Solo: A Star Wars Story. The company teamed up with Grand Visual and Initiative to deploy the campaign at Bluewater and Newcastle Metro Centre malls in the U.K., according to a [...]
It is not easy to deal with the challenges of digital signage. Here are 10 obstacles to overcome when pushing content to digital signage systems. Although often relegated to the back seat, the process of creating content drives the success of a digital signage program. Therefore, it is essential to develop a mental map of [...]
There are many horror stories about the installation of digital signage. Scary stories of blank screens, poor positioning and unfortunate planning are all too common. To reduce the risk of your digital signage project becoming a nightmare this Halloween, these 5 main tips will make sure you do not come back to haunt it ... [...]
h4> The objective of each advertiser is to reach the right people in the right place at the right time in an efficient and profitable way. Digital Out of Home allows you to do exactly that, but more importantly, the opportunity with DOOH is to use it as a communication channel instead of an advertising [...]
