The interactive experience of Caterpillar MINExpo increases the sales of the brand
Converse Marketing developed attendee experiences for a 260-foot by 200-foot Caterpillar exhibition at MINExpo 2016 in Las Vegas. This included an area dedicated to technology offers that invited attendees and facilitated millions of dollars in sales. The area included a stage / hosted screen, custom trivia application, synchronized transparent screens and interactive touch-activated screens. BACKGROUND [...]