2017 has been a year of exciting developments in the out-of-home (OOH) sector, with the growth of the digital homepage (DOOH) offering greater access and creative opportunities for advertisers. Links to digital have resulted in some truly innovative marketing ideas, and greater access to data has made the medium more attractive to advertisers than ever [...]
Burger King's vice president of marketing in the United Kingdom, Renato Rossi, has hinted at the fast-food chain's ambition to invest more in personalized digital campaigns outside the home (DOOH) to connect the dots between what the Customers online and online the streets. "For us, [DOOH] becomes interesting when you can connect completely with each [...]
It is launching what it says is the industry’s first 360 degree real-time digital signage solution for pole and aisle wayfinding, the CIRC360, which is an omnidirectional floating LED sign that displays live parking information in 360 degrees and can be mounted on existing lampposts of any size and type. “Capable of displaying selected information [...]
JCDecaux Singapore, an outdoor advertiser, recently unveiled a DOOH live social feed campaign for Absolut, a brand of vodka at Changi Airport in Singapore. The campaign includes users uploading a photo of these photos on 57 screens throughout the airport, according to a press release. JCDecaux deployed 85-inch screens around the airport, which capture the [...]
People spend more time outside the home than ever. A recent study by Posterscope shows that consumers spend 25% more time away from their homes compared to 10 years ago. This has had an impact on the retail and global leisure industry, providing new opportunities to attract, attract and retain customers by creating entertaining experiences [...]
This installment of our Installation of the week shows how far the technological concept of biometrics has arrived for its application in the communications and digital signage industry. This example comes from the Great White North, and more specifically from the French-speaking capital of Quebec, where a bus shelter was equipped with a smart screen [...]
Geoff Lyons, managing director of PML Group, describes the emerging trends that OOH is adopting and how they will impact the medium in 2018. Out of Home has a long history of powerful and famous creative work. It is a non-blocking and unusable medium that offers scale, can sell products and create brand fame. A [...]
Cars that drive automatically are quickly drawing the attention of the public, especially because of their potential to drastically reduce accidents and improve the overall driving experience. For the digital signage industry, driverless cars could represent a great opportunity for DOOH innovation. Kevin Foreman, vice president and general manager of companies at INRIX, discussed the [...]
The Great Oreo Cookie Quest, the annual package promotion that offers consumers the chance to win a great trip to San Francisco, kicks off its 2018 campaign with a small marketing aid based on the location of Posterscope, Carat and Liveposter This adds to in-store promotion, television ads and online advertising. The OOH campaign ran [...]
Disney commissioned Cineplex Digital Media to create a unique digital experience outside the home (DOOH) on an interactive network within Canada to change behavior along the purchase route to the point of purchase. Disney sought to create an attractive retail driving experience to promote an exclusive line of toys manufactured by Thinkway. SOLUTIONS Taking advantage [...]
