The Great Oreo Cookie Quest, the annual package promotion that offers consumers the chance to win a great trip to San Francisco, kicks off its 2018 campaign with a small marketing aid based on the location of Posterscope, Carat and Liveposter This adds to in-store promotion, television ads and online advertising. The OOH campaign ran for two weeks on 245 panels and 10 Transvision screens at railway stations throughout London, but the main support arm for The Great Oreo Cookie Quest focuses on a personalized interactive digital poster built inside a branded bus shelter Elaborated in bustling New Oxford Street.

By Jason Kushner