The facades of the most central buildings have become true showcases of digital marketing.
Since the LED technology was launched, large screens decorate emblematic spots, with a stridency of color, image and visual games.
Never have passersby looked so high.
This is what is known in English as the Digital Signage (digital signage), an advertising strategy based on the diffusion of videos and digital content through screens, illuminated signs or multimedia devices.
By Socialetic
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