People spend more time outside the home than ever. A recent study by Posterscope shows that consumers spend 25% more time away from their homes compared to 10 years ago. This has had an impact on the retail and global leisure industry, providing new opportunities to attract, attract and retain customers by creating entertaining experiences on the spot.
Many commercial and leisure establishments are already evolving to become entertainment centers. Examples include providing access to connected devices to post comments about products on social networks, introducing live music on-site, even including pop-up stores inside stores that serve coffee, food or fashion.
One of the ways we believe that retail and leisure companies can take advantage of the move towards OOH entertainment to win customers is by adding television and video content.
By Curt Marvis, CEO y cofundador de QYOU Media
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