Burger King’s vice president of marketing in the United Kingdom, Renato Rossi, has hinted at the fast-food chain’s ambition to invest more in personalized digital campaigns outside the home (DOOH) to connect the dots between what the Customers online and online the streets.
“For us, [DOOH] becomes interesting when you can connect completely with each of our individual clients,” he said.
Speaking at ad: tech London this week (November 29), the marketing specialist hinted that in the next year the “dynamic” ads of Burger King could be linked to comments and complaints that the brand receives on social networks. He said that this would allow him to address specific clients on his daily trip home, or at the bus stop, to offer discounts or promote new products.
By Rebecca Stewart
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