Geoff Lyons, managing director of PML Group, describes the emerging trends that OOH is adopting and how they will impact the medium in 2018.
Out of Home has a long history of powerful and famous creative work. It is a non-blocking and unusable medium that offers scale, can sell products and create brand fame. A medium that can literally stop people in their tracks. High-definition digital displays and data-driven dynamic content now offer measurable creative potential and effectiveness even greater than ever.
By ADWorld
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