São Paulo, Brazil, the largest city in South America and the tropical epicenter of H1N1 outbreaks in 2009 and 2016, seeks to minimize the impact of respiratory flu viruses this year with an intelligent and interactive display of digital screens . Commissioned by the Ministry of Health as an alert campaign, it was designed by the advertising agency CC & amp; P with Mauricio Oliveira and Fernando Freitas working as Creative Directors and Luciano Crisp and Gustavo Andrade as Art Directors. As the video below shows, the screens show a man sneezing to repeatedly spray water vapor on pedestrians before reminding them to get vaccinated against the imminent threat of the flu season.

By Jason Kushner