Disney commissioned Cineplex Digital Media to create a unique digital experience outside the home (DOOH) on an interactive network within Canada to change behavior along the purchase route to the point of purchase. Disney sought to create an attractive retail driving experience to promote an exclusive line of toys manufactured by Thinkway.
SOLUTIONS
Taking advantage of the omplenal digital network of Cineplex, Cinepelx Digital Media was able to offer unique experiences to consumers, immersing them in the universe of Cars 3 and in the history of the film. The company has extended these interactive experiences to retail to drive purchases of current and “soon-to-be” selected characters available through RC toys, created by Disney and Thinkway Toys.
By Digital Signage Connection
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