Avoid 11 digital signage traps

Many different types of organizations of all sizes are using digital signage to engage and inform their employees and visitors. Some use it to great effect, while others see no appreciable improvement in communications. There are many ways to succeed in digital signage. And some very clear ways to fail.

1. Visually confusing
2. Uncomfortable movement
3. Low quality images
4. No contrast
5. No personalized content
6. Bad placement
7. No call to action
8. Not knowing your audience
9. No communication with interested parties
10. Without maintenance
11. Without flexibility

By Debbie Wilson-dewitt
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