The digital signage influences the purchase process of up to 55% of consumers
However, 80% of the digital monitors that are in stores and public establishments fail to stimulate sales
Digital outdoor advertising helps brands improve their image (91%) and recall rate (71%). However, there are many companies that even betting on this support do not know how to make it profitable correctly.
According to the study conducted by Grupo Coralia, many of the companies that bet on digital monitors underuse them. These are media that require a very specific marketing strategy and, in fact, the big brands that include digital outdoor advertising in their media plans usually hire an ad hoc infrastructure involving graphic designers, storytellers and marketing experts.
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