The Coca Cola Company is working to bring digital signage to its many suppliers through a mobile application known as Neko, developed with Google. Greg Chambers, global director of digital innovations, Coca Cola, delivered a conference at the Digital Signage Expo at the Las Vegas Convention Center on how the beverage giant delivered this application, which focuses on a more comprehensive image of digital signage and the experiences of the clients. Chambers emphasized that companies seeking digital signage and experience should not consider the digital as a simple collection of parts, but as an entity.
“We have to stop looking at these systems, we have to look at them in general,” Chambers said. “Your physical space is your platform.”
By Bradley Cooper
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