Originally published on Kiosk Marketplace. </ h4>
As self-service kiosks become more interactive, retailers find new opportunities to direct digital media messages to consumers and, in some cases, earn ad revenue. Taking advantage of these opportunities requires an education in the evolution of digital advertising technology.
Pursuant Health, which operates approximately 3,500 health screening self-service kiosks in retail pharmacies, recently integrated a platform to update its media players and ad serving software on its kiosks, according to Stephanie Myers, vice president of advertising sales.
By Digital Sigange
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