In an Irish media first, PML Group has delivered dynamic Digital Out of Home (DOOH) to scale in a campaign that uses its patented dynamic platform.
Working in conjunction with Starcom and the creative agency, Rothco, PML Group launched its new capabilities with a National Lottery campaign that included a live countdown clock for the Millionaire Raffle that took place on New Year’s Eve. The winning 1 million euro ticket was sold in Wexford.
By Adworld
Source
