It was not so long ago that even the simplest digital communication seemed unfeasible to many marketing companies. In recent years, the ability of companies to analyze a customer’s interactions with online media and adapt their advertising experience based on results has produced incredible technological advances. Perhaps the most significant is the introduction of artificial intelligence (AI) in digital signage networks.
For companies that are at the forefront of marketing, those that seek that the commitment of customers is more personalized and unique, AI is a powerful and effective tool. However, there is some confusion between what is driving certain actions: traditional analysis or AI. Software companies often use analytics based on AI techniques instead of real ones. Knowing the difference can be an important step to make sure you are up to date with the competition.
By Doug Bannister
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