From this specialist point out that it is no longer enough to issue information in stores with passive digital signage systems, but that the user demands more interactivity in establishments, mainly through their mobile devices.
The arrival of e-commerce and its competition with traditional commerce requires that physical stores acquire new ways of measuring, attracting and retaining customers. In this context, the specialist in digital signage Movilok commitment to interactivity as a key element in this process, and the first reaction to achieve this has been to imitate kiosks installing touch screens as guidance systems in a large area or to fill satisfaction surveys .
By Digital av magazine
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