Vue Entertainment is committed to digital signage as a communication platform in its cinemas

The company is replacing the static advertising posters with digital screens of the Samsung firm in 85 rooms in the United Kingdom, which are managed with the multimedia players of the specialist BrightSign.
The cinema chain Vue Entertainment is immersed in an ambitious digitalization project to improve communication to its customers through Samsung’s high-resolution digital communication screens as a promotional platform for its offer in 85 theaters in the United Kingdom.

For the management of this digital network, the company has selected the digital signage players of BrightSign, specifically its XD232 systems, supplied by Midwich and installed by the systems integrator 360 Digital, in a first phase, in eleven Vue Cinemas, including a new cinema in the town of Darlington.

By Digital magazine
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