Esos genios locos en teamlab , el colectivo de arte digital fundado por un grupo de amigos de la Universidad de Tokio en 2001, lo están haciendo nuevamente. Le traemos historias sobre cómo este prodigioso grupo ha llamado la atención con sus instalaciones en el pasado (ver Teamlab Future Park en Mall of Georgia y [...]
It seems that, according to the latest study by AECOC Shopper View "Omnichannel shopping experience" presented yesterday, consumers continue to decide to a large extent at the point of sale, at least in food distribution. Traditionally we wore to talk about that 70% of purchasing decisions are made in store, and we used to put [...]
Digital Signage Stories, the official Digital Signage Expo podcast and its partner site DigitalSignageConnection.com, highlights successful digital signage projects and facilities deployed around the world in a variety of different vertical markets. With this podcast, you'll get information from industry experts to help make your own digital signage deployments successful as the industry continues to [...]
In 2016, the city of New York underwent a major smart city update, as Intersección implemented several link kiosks. The city replaced the old telephone booths with these kiosks, which offer free Wi-Fi access for the public, as well as advertising and orientation. Kiosks also allow customers to make calls nationwide or report emergencies. There [...]
When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Gallup says that less than a third of U.S. employees are engaged at work, which is actually [...]
At the entrance to the Victoria and Alberto Museum's Exhibition Road, a videowall has been installed, configured by eight consecutive touch screens of 55 "each. This is combined with nine Scala media player licenses, in the SaaS model, and the Content Manager and Designer tools. Scala has participated in the last project carried out in [...]
Originally used in graphic advertising, dynamic creativity is simply another term for "personalized content", where the content of an advertisement corresponds to the audience, the condition or the active mentality. Thanks to the explosion of data sources, in addition to advances in software and hardware systems for data processing, marketers are now better equipped to [...]
Through adopting digital technologies, airports have been actively exploring the tools to further configure the delivery of their overall customer experience. Given that customer experience remains the main objective, airports take advantage of opportunities to provide efficient messages, real-time information, personalized services and self-service. Airports are eager to discover what comes next, when the digital [...]
Multi-touch screens have become increasingly popular with the desire to add more functionality to the user interface. Simple "push the button" has evolved into a more sophisticated interaction, such as two-finger pinch-to-zoom and other complex gestures. Added to this is the trend towards larger touch screens used in collaborative and multi-user applications and the need [...]
Converse Marketing developed attendee experiences for a 260-foot by 200-foot Caterpillar exhibition at MINExpo 2016 in Las Vegas. This included an area dedicated to technology offers that invited attendees and facilitated millions of dollars in sales. The area included a stage / hosted screen, custom trivia application, synchronized transparent screens and interactive touch-activated screens. BACKGROUND [...]
