When retailers examine kiosks or digital signage, their first question is: “How will you attract customers?” Today’s consumer is not easily impressed by fancy screens, so there must be some kind of hook to drag them. Some retailers are using attract screens in their kiosks, screens and touch screens to attract customers with loop content.
What is an attraction screen?
Essentially, an attraction screen is the content that is played before the interaction with the client. For example, an interactive retail display that provides information about the store can offer an attraction screen that shows a key promotion or a brand message.
By Bradley Cooper
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