We are almost halfway through 2018, and we are seeing many new opportunities to succeed or fail with digital signage. This is especially the case when you advertise a particular product or service on your screens. While digital signage can provide many benefits, it can not make your advertising succeed automatically.
To be successful, you must consider some basic advertising tactics: know your audience; know your participation objectives and know your platform.
– Meet your audience
– Know your commitment goals
– Know your platform
By Bradley Cooper
Source
