h4> The objective of each advertiser is to reach the right people in the right place at the right time in an efficient and profitable way. Digital Out of Home allows you to do exactly that, but more importantly, the opportunity with DOOH is to use it as a communication channel instead of an advertising medium, writes Sarah Clohessy.
– The right people
– Correct place
– Correct time
– The challenges
By Sarah Clohessy
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