Digital signage seems like a simple tool from the start, as it is essentially a screen, a player and software. However, getting all those tools to work together can be a real nightmare, especially when complex functions such as content creation tools, 4K, 3D and others are launched. It is important to do your research when selecting a software package, especially with so many possible features
Starting
The first thing you need to understand is what you want from your software solution. Are you going to deploy a wayfinding solution or an advertising screen at a retailer?
By Bradley Cooper
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