Converse Marketing developed attendee experiences for a 260-foot by 200-foot Caterpillar exhibition at MINExpo 2016 in Las Vegas. This included an area dedicated to technology offers that invited attendees and facilitated millions of dollars in sales. The area included a stage / hosted screen, custom trivia application, synchronized transparent screens and interactive touch-activated screens.
BACKGROUND
In the mining industry, Caterpillar is well known as a manufacturer of large yellow machines, but it is less known as a developer of mining technologies. At MINExpo 2016, Caterpillar had the opportunity to inform about 45,000 people, including industry leaders and decision makers, about the reach of their technology offerings and to help combat certain misconceptions in the market.
By Converse marketing
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