Cineplex Digital Media is the only provider of digital menu boards for A & amp; W Food Services of Canada Inc., by transforming static menu boards with personalized video content and intelligent creativity. The digital menu poster campaign “Maple Chipotle” was designed to promote the products in the restaurant and increase sales.
BACKGROUND
A & amp; W was looking for communications in the restaurant to support the limited time offer (LTO) of Maple Chipotle Mama, Papa and Grandpa Burgers aimed at Millennials to boost incremental sales.
CHALLENGES
The challenge was to maximize digital real estate to help communicate additional information to guests in a way that A & amp; W could not, while reinforcing an aesthetic and energetic and attractive style that attracted the guests of the Millennium. see more
By Maple Chipotle
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