The biggest barrier to digital signage is not a larger screen, but a smaller one: the consumer’s smartphone. It is difficult for your screen to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate interactive elements into digital signage. At that time, digital signage has crossed the border into the world of kiosks. Could kiosks be the future of digital signage? </ H4>
Large markets
Both digital signage and kiosks are making a lot of money, according to several reports from different research groups. It is expected that both digital signage and kiosks will reach more than $ 30 billion by 2023.
By Bradley Cooper
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