A visual spectacle thanks to a huge LED screen of Samsung, with attractive ads and images to attract tourists, stars in the center of the capital of Korea. </ h4> Emulating the iconic Times Square of Manhattan, in New York, where the big digital screens, with impressive advertisements have become one of the tourist attractions [...]
Nothing is as daunting as spending a large amount of money on a gift for a friend, member of the family or romantic couple, only to react with indifference. Sure, they could say "thank you", but their Cara says, "Why did you bring this to me?" </ h4> If your company uses digital signage, the [...]
h4> The opportunities to provide customers with digital display technology are huge, but so is the need for new capabilities, say the leaders of the digital signage market. </ h4> Digital signage is about communicating a message, and the digital signage market as an AV sector has a pretty amazing message to convey about itself. [...]
Originally published on Kiosk Marketplace. </ h4> As self-service kiosks become more interactive, retailers find new opportunities to direct digital media messages to consumers and, in some cases, earn ad revenue. Taking advantage of these opportunities requires an education in the evolution of digital advertising technology. Pursuant Health, which operates approximately 3,500 health screening self-service [...]
The Coca Cola Company is working to bring digital signage to its many suppliers through a mobile application known as Neko, developed with Google. Greg Chambers, global director of digital innovations, Coca Cola, delivered a conference at the Digital Signage Expo at the Las Vegas Convention Center on how the beverage giant delivered this application, [...]
An amazing installation of new media lights the West Loop of Chicago. 150 Media Stream is a 3,000 square foot screen divided into 89 separate superfine LED sheets, of various sizes, between 3.25 inches and 15 inches wide, and vertically from 6 feet to 22 feet in height. Creative content is provided by distinguished artists [...]
The biggest barrier to digital signage is not a larger screen, but a smaller one: the consumer's smartphone. It is difficult for your screen to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate [...]
Virtual reality (VR) has been slowly creeping into the conventional lexicon as its prevalence becomes more evident. The result is a new world of possibilities in the public mentality and, with it, a revolution in the relationship between companies and their clients. What was once simply a chimera is quickly becoming a reality, and today's [...]
Cars that drive automatically are quickly drawing the attention of the public, especially because of their potential to drastically reduce accidents and improve the overall driving experience. For the digital signage industry, driverless cars could represent a great opportunity for DOOH innovation. Kevin Foreman, vice president and general manager of companies at INRIX, discussed the [...]
The digital signage influences the purchase process of up to 55% of consumers However, 80% of the digital monitors that are in stores and public establishments fail to stimulate sales Digital outdoor advertising helps brands improve their image (91%) and recall rate (71%). However, there are many companies that even betting on this support do [...]
