A sports arena is already an incredibly exciting place, as fans sit on the edges of their seats during critical plays and celebrate incredible athletic performances. With all that energy, how can digital signage contribute to the fan’s emotion and experience? And how can integrators deal with all the problems and challenges involved in digital signage?
Provide entertainment, not just information
Mike Marusic, COO of Sharp Electronics, believes that the real value of digital signage is to provide entertainment and interesting information to fans.
By Bradley Cooper
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