All corporate and retail buildings want to create a good environment for visitors, either by delivering relaxing or attractive content that reassures the visitor and provides key information about the company. Digital signage can help create these environments and can access a deeper level: the emotions of the customer.
Using the architecture

Kevin Bartanian, executive vice president of business development at StandardVision, believes he can help create these experiences using architectural integration. In other words, select digital signage that can be seamlessly integrated with the architecture of your building.

By Bradley Cooper
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