It can be overwhelming to enter a cafeteria at a university or event and see so many options ranging from chicken nuggets to vegetarian chili. Many guests simply throw several objects and expect them to fit together well. There is a great lack of guidance in coffee shops when it comes to food selection. One of the most popular restaurants in Los Angeles, called Lemonade, aimed to create a unique experience in the cafeteria, but ran into this issue of customers who did not clearly understand the menu.
Lemonade found it difficult to guide guests through its colorful menu with many healthy options, so many customers opted for side dishes instead of making full meals with complimentary items. To solve this dilemma, Lemonade partnered with Embed Digital to create a new digital signage experience, according to a case study.
By Bradley Cooper