The objective is that customers can try their cosmetics in a very realistic way and, for this, has installed mirrors in their outlets that allow them to simulate how customers will keep the products they sell.
Beauty brand Max Cosmetics has incorporated augmented reality technology in its stores. This implementation has been carried out with the help of the company Modiface, together with which it has developed mirrors with which customers can test how they will have different make-up products.
These mirrors, which have been installed in the stores that this brand has in the United States and that is expected to be extended to the rest of the sales points that it has in the global market, will use a combination of facial tracking and makeup rendering. 3D video so that users can simulate how they can have an eye shadow, lipstick or other types of cosmetics.
By digital av magazine
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