The latest data published by CPrint, the largest annual fair for digital printing in Spain, three out of five retailers have already adapted to the Digital Signage (“Digital Signage”), a process that many consider essential as it is has become the future of signage within the retail channel.
Digital signage is based on displaying information, promotions, product prices and videos without resorting to paper. Although its adoption implies an important investment that is slowing the jump of some companies, they offer a series of important advantages that we will evaluate below:
1. Social benefits
2.Benefits for retail marketing
3.Benefits for the consumer
4. Economic benefits
By Isidro Ros
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