Competitiveness depends on change. The key is to know the emotions of the client, experts say.
The best attitude to face a business world volatile, uncertain, complex and ambiguous is to leave the past and manage the present.
This was considered by the president of the Chamber of Commerce of Barranquilla (CCB), María José Vengoechea Devis, when the third edition of the Caribe Biz Forum concluded in this city.
It is a known system, for its acronym in English, as Vuca, based on the modification of current structures and which seeks to ensure the survival of companies and small businesses.
– Grow brands
– Know who the customer is
– Entrepreneurship, entrepreneurship
By Barranquilla
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