June 2018 – Difusión Tecnológica

Digital signage stories: interacting with masterpieces at the Cleveland Art Museum Art exhibit

By Deyvi Camarena|2018-06-27T09:28:14-05:00June 27th, 2018|Digital Signage|

Digital Signage Stories, the official Digital Signage Expo podcast and its partner site DigitalSignageConnection.com, highlights successful digital signage projects and facilities deployed around the world in a variety of different vertical markets. With this podcast, you'll get information from industry experts to help make your own digital signage deployments successful as the industry continues to [...]

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LinkNYC offers a better quality of life with digital signage, Wi-Fi

By Deyvi Camarena|2018-06-26T14:00:07-05:00June 26th, 2018|Digital kiosk, Digital Signage|

In 2016, the city of New York underwent a major smart city update, as Intersección implemented several link kiosks. The city replaced the old telephone booths with these kiosks, which offer free Wi-Fi access for the public, as well as advertising and orientation. Kiosks also allow customers to make calls nationwide or report emergencies. There [...]

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Digital signage shouldn’t neglect employee engagement

By Deyvi Camarena|2018-06-25T09:14:46-05:00June 25th, 2018|Digital Signage|

When businesses think about digital signage, they often think of it as a customer-facing tool, not a tool to engage employees. The reason for this is that most companies don't realize just how disengaged today's employee really is. Gallup says that less than a third of U.S. employees are engaged at work, which is actually [...]

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The V & A museum captures the visitor’s attention with an original touch videowall

By Deyvi Camarena|2018-06-22T09:51:22-05:00June 22nd, 2018|Digital Signage, Touch screen screens, Video Wall|

At the entrance to the Victoria and Alberto Museum's Exhibition Road, a videowall has been installed, configured by eight consecutive touch screens of 55 "each. This is combined with nine Scala media player licenses, in the SaaS model, and the Content Manager and Designer tools. Scala has participated in the last project carried out in [...]

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How to deliver dynamic creative content

By Deyvi Camarena|2018-06-21T08:27:35-05:00June 21st, 2018|Digital Signage|

Originally used in graphic advertising, dynamic creativity is simply another term for "personalized content", where the content of an advertisement corresponds to the audience, the condition or the active mentality. Thanks to the explosion of data sources, in addition to advances in software and hardware systems for data processing, marketers are now better equipped to [...]

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3 ways airports fly high with digital signage

By Deyvi Camarena|2018-06-13T09:49:12-05:00June 13th, 2018|Digital Signage, DOOH|

Through adopting digital technologies, airports have been actively exploring the tools to further configure the delivery of their overall customer experience. Given that customer experience remains the main objective, airports take advantage of opportunities to provide efficient messages, real-time information, personalized services and self-service. Airports are eager to discover what comes next, when the digital [...]

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The interactive experience of Caterpillar MINExpo

By Deyvi Camarena|2018-06-12T17:53:03-05:00June 12th, 2018|Digital Signage, Touch screen screens|

Multi-touch screens have become increasingly popular with the desire to add more functionality to the user interface. Simple "push the button" has evolved into a more sophisticated interaction, such as two-finger pinch-to-zoom and other complex gestures. Added to this is the trend towards larger touch screens used in collaborative and multi-user applications and the need [...]

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The interactive experience of Caterpillar MINExpo increases the sales of the brand

By Deyvi Camarena|2018-06-12T17:48:26-05:00June 12th, 2018|Digital Signage, Technology, Touch screen screens|

Converse Marketing developed attendee experiences for a 260-foot by 200-foot Caterpillar exhibition at MINExpo 2016 in Las Vegas. This included an area dedicated to technology offers that invited attendees and facilitated millions of dollars in sales. The area included a stage / hosted screen, custom trivia application, synchronized transparent screens and interactive touch-activated screens. BACKGROUND [...]

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The Monterey Bay Aquarium entertains pedestrians with interactive screens

By Deyvi Camarena|2018-06-12T17:34:23-05:00June 12th, 2018|Digital Signage, DOOH, Interactive totem, Professional screens|

Located on historic Cannery Row in a former sardine canner near Carmel and Pebble Beach, California, the Monterey Bay Aquarium has enchanted families with marine exhibits such as Mission to the Deep and The Jellies Experience since 1984. And even if you have not done The trip in person, you've probably seen the aquarium dressed [...]

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What can we do to entertain our customers?

By Deyvi Camarena|2018-06-12T17:30:21-05:00June 12th, 2018|Content creation, Digital Signage|

Nowadays, many bars and restaurants use their content to attract the attention of their clients. The sport is the option most chosen by businesses and until now one of the most people manages to entertain. But what do people see when they are not watching sports? The company Resignation Media has created a solution to [...]

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