Acuity Insurance is a classic American success story that celebrates the value of American ingenuity every day. Keeping employees motivated and informed is key to their continued success, and this was the main motivation to create a new theater for quarterly meetings of employee councils and other meetings throughout the year.
BACKGROUND
The CEO’s vision was to create a theater concept in the round with 2,000 seats that were not more than 65 feet away from center stage. It is a very small central stage in the theater, so the speaker is very intimate with everyone in the space.
The theater design in the round created the intimacy and feeling of togetherness that Acuity wanted, but created additional challenges. Part of the audience will always be looking at the back of the speaker. This reality generated the idea of having a LED display of several panels, so that no matter where a team member sat in the theater, they could have a clear view.
By Digital signage connection
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