The Coca Cola Company is working to bring digital signage to its many suppliers through a mobile application known as Neko, developed with Google. Greg Chambers, global director of digital innovations, Coca Cola, delivered a conference at the Digital Signage Expo at the Las Vegas Convention Center on how the beverage giant delivered this application, [...]
An amazing installation of new media lights the West Loop of Chicago. 150 Media Stream is a 3,000 square foot screen divided into 89 separate superfine LED sheets, of various sizes, between 3.25 inches and 15 inches wide, and vertically from 6 feet to 22 feet in height. Creative content is provided by distinguished artists [...]
The biggest barrier to digital signage is not a larger screen, but a smaller one: the consumer's smartphone. It is difficult for your screen to be relevant to a customer when they have a more relevant Facebook page open on their phone. One way, however, for retailers to reach these distracted customers is to integrate [...]
Virtual reality (VR) has been slowly creeping into the conventional lexicon as its prevalence becomes more evident. The result is a new world of possibilities in the public mentality and, with it, a revolution in the relationship between companies and their clients. What was once simply a chimera is quickly becoming a reality, and today's [...]
Cars that drive automatically are quickly drawing the attention of the public, especially because of their potential to drastically reduce accidents and improve the overall driving experience. For the digital signage industry, driverless cars could represent a great opportunity for DOOH innovation. Kevin Foreman, vice president and general manager of companies at INRIX, discussed the [...]
The digital signage influences the purchase process of up to 55% of consumers However, 80% of the digital monitors that are in stores and public establishments fail to stimulate sales Digital outdoor advertising helps brands improve their image (91%) and recall rate (71%). However, there are many companies that even betting on this support do [...]
The age of participation. This is how the former CEO of Sun Microsystems, Scott McNealy, describes the age of living and benefit from the cloud. </ H4> "We believe that we are moving from the Ice Age, the Iron Age, the Industrial Age, and the Information Age, to the age of participation," said McNealy. "You [...]
The wholesaler has launched a demonstration program at its facilities in Madrid and Barcelona so that the channel can get to know this 55-inch interactive whiteboard in depth. </ h4> Charmex has announced the availability in the Spanish market of the interactive Samsung Flip digital board and to make it known, it has organized a [...]
Have you ever heard about the "digital signage"? If your answer was no or in any case yes, we invite you to know more about this technology that influences the purchase process of up to 55% of consumers. </ H4> Digital signage (digital signage in English) is an advertising format that uses digital content that [...]
Entre Ríos has two Remote Communication Offices with the Garrahan Hospital in the Masvernat Hospitals of Concordia and San Roque de Paraná that favor interconsultation, shift management, continuous training, avoiding transfers and uprooting. To avoid unnecessary referrals or transfers, Delicia Concepción Masvernat de Concordia and Materno Infantil San Roque de Paraná hospitals [...]
