Consumers today have shorter attention spans, which is a major challenge because the amount of communication delivered is higher than ever. Through all this "noise in communication", consumers have become very selective in the messages they see and absorb. This selection is made subconsciously in a fraction of a second and is driven by emotion. [...]
This historic Barcelona venue has modernized its facilities with new technologies and interactive spaces developed by Mediapro Exhibitions. The outdoor architectural and museum complex of the Poble Espanyol -Pueblo Español-, located on the Montjuïc mountain, in Barcelona, is immersed in a process of modernization that this year reaches its culmination and grows in quality and [...]
The success of your digital signage depends on the creation of a unique user experience for customers. The more customers you attract, the faster you'll get a return on your investment and start taking advantage of digital signage. The question is, how do you create a digital signage network that can keep up with the [...]
An innovative, interactive and omnichannel approach is the goal that the prestigious men's clothing store has achieved with the installation of Elo touch screens to attract new customers. </ h4> Founded in 1946, Hardy Amies, the Savile Row men's clothing store, has its heritage rooted in the history of British fashion, as its founder - [...]
With Integrated Systems Europe now in the rearview mirror, our industry is focusing its collective attention on Digital Signage Expo later this month in Las Vegas. The digital signage industry consists mainly of perennial assistants in DSE. But every year there is a considerable harvest of exhibitors for the first time: last year, of the [...]
The Thibodaux Regional Wellness Center (TRWC) - a cutting-edge facility of 230,000 square feet that rivals any Wellness Center in the country was completed in 2017. The new campus combines daytime medical facilities, a gymnasium and a center educational center and a conference center. The triple video walls are in the heart of the building. [...]
A visual spectacle thanks to a huge LED screen of Samsung, with attractive ads and images to attract tourists, stars in the center of the capital of Korea. </ h4> Emulating the iconic Times Square of Manhattan, in New York, where the big digital screens, with impressive advertisements have become one of the tourist attractions [...]
Nothing is as daunting as spending a large amount of money on a gift for a friend, member of the family or romantic couple, only to react with indifference. Sure, they could say "thank you", but their Cara says, "Why did you bring this to me?" </ h4> If your company uses digital signage, the [...]
h4> The opportunities to provide customers with digital display technology are huge, but so is the need for new capabilities, say the leaders of the digital signage market. </ h4> Digital signage is about communicating a message, and the digital signage market as an AV sector has a pretty amazing message to convey about itself. [...]
Originally published on Kiosk Marketplace. </ h4> As self-service kiosks become more interactive, retailers find new opportunities to direct digital media messages to consumers and, in some cases, earn ad revenue. Taking advantage of these opportunities requires an education in the evolution of digital advertising technology. Pursuant Health, which operates approximately 3,500 health screening self-service [...]
