An innovative, interactive and omnichannel approach is the goal that the prestigious men’s clothing store has achieved with the installation of Elo touch screens to attract new customers. </ h4>
Founded in 1946, Hardy Amies, the Savile Row men’s clothing store, has its heritage rooted in the history of British fashion, as its founder – Sir Edwin Hardy Amies – started as official dressmaker for Queen Elizabeth II, before Going into male fashion, creating several sets for her visit to Canada when she was a princess.
In addition, Amies was an advanced designer and made history in fashion with the celebration of the first men’s show at the Savoy Hotel in London, and the first to incorporate music on the catwalk. Innovations that are part of the evolution of this brand until today.
In this sense and after a strong investment in their online presence, their managers wanted to attract new customers, mainly young people interested in fashion trends, without giving up their heritage in the British quality tailor, and offer them a shopping experience in the attractive and differential store.
By Digital av magazine
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