Last Friday, November 3, 2017, marked the end of another successful Digital Signage Week in New York. This five-day stretch packed with digital signage events and experiences inspired by retail, digital advertising away from home (DOOH) and smart urban innovation, many of which were exclusive and inviting, reached a crescendo with an event Special surprise at Scala. s 30th Anniversary Party in Times Square. Two large format stacked screens located directly outside the venue changed to the content that celebrates Scala’s story, and most importantly, the company’s future, in digital signage. </ H4>
By Digital Signage Connection
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