What used to be extensive and expensive market studies, today are simply systems that measure consumers in depth, every minute of the day.
Trade is another sector widely benefited with the development of new technologies. Today, both on the Internet and in the real world, on the street, in the showcase, inside each location, we are being measured and although this opens the debate on the privacy of people, it is also true that these new tools of the trade benefit us in other ways.
In this context, Jimena Genetti, solutions manager of Axis Communications, a Swedish company that offers intelligent security solutions, lists the main technologies that could impact the consumer experience during the end of the year:
– Market intelligence
– Crossing with PoS
– Intelligent sound systems
– Customer demographic profile
– Row management
By Juan Martínez
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