Less than ten years ago, the content was mainly static images with little or no animation and generally of low quality. Advances in LED technologies have allowed the use of striking animations and transitions. With these new developments, the content can now be intriguing, interactive, vivid and artistic.
An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal.
The content and its context are very important when they attract attention and transmit information. Here are some general rules to help you design effective digital communications:
– The objective
– The audience
– Viewer’s attention span
– Contrast
– Animation and transitions
– Organization of content
By Gerard Campeny
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