Digital signage saves employees time and can increase brand value and sales, according to C! Print. More than half of the medium and large retail businesses (retail and hospitality) have already adapted to the Digital Signage, according to data from C! Print, the largest annual digital printing fair in Spain. And is that digital signage [...]
We are almost halfway through 2018, and we are seeing many new opportunities to succeed or fail with digital signage. This is especially the case when you advertise a particular product or service on your screens. While digital signage can provide many benefits, it can not make your advertising succeed automatically. To be successful, you [...]
JCDecaux Singapore, an outdoor advertiser, recently unveiled a DOOH live social feed campaign for Absolut, a brand of vodka at Changi Airport in Singapore. The campaign includes users uploading a photo of these photos on 57 screens throughout the airport, according to a press release. JCDecaux deployed 85-inch screens around the airport, which capture the [...]
The global digital signage market will move 21.5 billion dollars in 2017 according to the latest study by Transparency Market Research (TMR). In addition, this sector is expected to reach a market value of 34.67 billion dollars in 2022 with growth of 10%. "The evolution of innovative products such as home monitoring systems, leak detection [...]
People spend more time outside the home than ever. A recent study by Posterscope shows that consumers spend 25% more time away from their homes compared to 10 years ago. This has had an impact on the retail and global leisure industry, providing new opportunities to attract, attract and retain customers by creating entertaining experiences [...]
The 'Light Up 2018' was the show that took place, on the eve of the New Year, in the Burj Khalifa skyscraper. An event that covered an area of 109,252 square meters and captivated an audience of more than 2,500 million people through live broadcast on television and social networks. The Arab Emirates have once [...]
Many end users approach the adoption of digital signage with care, because it is very easy to get out of the bank. It is easy to invest a large amount of cash in an expensive 4K or even 3-D solution only to realize that you do not have many leftovers for creating content or software [...]
In an Irish media first, PML Group has delivered dynamic Digital Out of Home (DOOH) to scale in a campaign that uses its patented dynamic platform. Working in conjunction with Starcom and the creative agency, Rothco, PML Group launched its new capabilities with a National Lottery campaign that included a live countdown clock for the [...]
The goal between Spanish and Chinese companies is to expand their presence mainly in Asia and Europe, respectively, without forgetting North America, LATAM and the Middle East. The Spanish digital marketing company Beabloo, based in Barcelona, and the Chinese provider of transparent screens Led Yipled have signed a strategic alliance to strengthen their presence in [...]
It is the first modular television with this size and light emitting technology that exists to date and which is shown at the premiere of this event, among other innovations. The Wall ', the first 146-inch MicroLed modular TV to date on the market, has been the star of the annual First Look event, which [...]
