Is your digital content driving interest and commitment or leaving the audience impressed? An Intel study found that digital communications capture 400 percent more views than static signage. But not all digital content is created equal. There are innumerable strategies of digital communication and technological advances, so do the capabilities of the content. Less than ten years ago, the content was mainly static images with little or no animation and generally of low quality. Advances in LED technologies have allowed the use of striking animations and transitions. With these new advances, content can now be intriguing, interactive, vivid and even art.
The content and its context are very important when they attract attention and transmit information. Here are some general rules to help you design effective digital communications:
– Goals
– Audience
– Viewer’s attention span
– Contrast
– Source vs images
– Animation and transitions
– Organization of content
By Doug Bannister
Source
