JCDecaux Singapore, an outdoor advertiser, recently unveiled a DOOH live social feed campaign for Absolut, a brand of vodka at Changi Airport in Singapore. The campaign includes users uploading a photo of these photos on 57 screens throughout the airport, according to a press release.
JCDecaux deployed 85-inch screens around the airport, which capture the content of the Absolut website. Users also send their name, age, city and their recommendations to eat, drink and stay in their city of origin. The selfies also present several themed backdrops with this information, as well as flights that depart to the city of origin of the user, according to the statement.
By digitalsignagetoday
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